Business Growth &
The Customer Engagement Process
If you want to create long-term, sustainable and profitable growth, you need to understand the customer engagement process for your business.
After years of working with business owners and managers to help them grow their companies, it’s clear: businesses who take a customer centric approach to every aspect of what they do – that’s product and service development, operations, marketing and sales, and more – are the businesses who achieve the best long-term and sustained growth of both revenue and profit.
See why the Customer Engagement Process matters in less than 90 seconds
The Customer Engagement Process
The process behind this chart can tell you a lot about how well your business is performing and, help to identify where to focus your resources for growth.
On the left of the vertical dotted line are the activities you spend money on to drive enquiries toward your business. To the right, are the activities within your business that you undertake in trying to win a customer – or retain one.
The shaded bars, reaching up to the horizontal dotted line represent your potential for increased sales, which don’t require any additional spend in advertising, PR, promotions or discounts.
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Knowing who you are and what your ideal audience wants.
In order to get the benefits of the customer engagement process, you must be clear about your position in the market. If your business looks, sounds and acts like all your competitors, then your customers won’t know why to choose you. Equally, if you’re not clear about who you’re ideally suited to serve, how can you determine that your solution is something they’ll need or want?
A customer first approach is always unique to you.
We’d love to tell you that there’s a formula for how to engage with your customers that will work every time. The reality, however, is that you’ll need to discover the right approach for your business. It’s an approach that’s unique to the way your business operates and the customers you’re specifically suited to help. But it’s well worth the effort.
Get more sales and more profit, without spending more on advertising
By focusing your marketing and sales efforts on delivering better outcomes to your customers, you can grow your customer base, sales and profits, without spending any more on advertising or promotion.
We can help your business grow.
Learn more about our approach to growing businesses, or arrange a no obligation chat, by clicking the button below.