Search Engine Optimisation (SEO) & Answer Engine Optimistion (AEO) Services
Our SEO & AEO services are designed to help your business show up just as your ideal customer is looking for you
The value of good SEO & AEO performance for your website is pretty simple: the better your website ranks on search engines like Google, or answer engines like ChatGPT, the easier it is for your ideal customer to find you when they’re looking for the types of products or services you offer. It’s the digital equivalent to a good retail location and clear signage for your building.
But, we don’t believe that good SEO or AEO support for your business needs to be built around a long-term contract. So while there is definite benefit in ongoing SEO activity, for many businesses, a one-time focus on getting their site structure optimised to work well can be just as valuable.
The four areas our SEO & AEO services cover
Defining your focus with
KEYWORD RESEARCH
Our keyword research approach is designed to identify the most appropriate and valuable keywords for your business to target. We’ll blend relevance to your business, Google search data, the latest in AEO insights, competition metrics, and conversion rate insights to identify a target keyword priority list for your business.
Site structure through
URL MAPPING
Once we’re clear on the specific keywords that are most relevant for your business to target, we’ll outline an optimal website URL structure to help get your website structure off to an optimal start. It’s the smart way to structure your site, giving you the optimal SEO foundation from which to build your online presence.
Increased authority from
OFF-PAGE SEO
Everyone likes a good referral, and the digital world is no different. We’ll help you build the reputation of your site through a smart back-linking program, helping search engines and AI answer engines to find and reference the quality information your site provides.
Site optimisation via
ON-PAGE SEO
We can help to optimise web pages for new or existing sites, restructuring content, writing more effective headlines and page descriptions, tagging images and videos correctly, all to help search engines and AI answer engines find your content more easily.
Are SEO & AEO services worth the effort?
The four methods outlined all contribute to helping your business rank on Google and other search engines, as well as on Answer Engines like ChatGPT, Gemini, Perplexity and more. But, you might ask, why make the effort? The short answer is to attract business. Google search is the modern-day Yellow Pages, and like it or not, just like the book, if you’re not found in Google, you’re often not found at all. And just like Google came to effectively kill the Yellow Pages in just a few years, increasingly, people are now turning to AI answer engines like ChatGPT to get answers to their questions.
SEO & AEO specialists will tell you that the key benefit of doing this work is that it’s free, but it’s not. SEO & AEO work, if nothing else costs a lot of time and effort, but typically also requires changes to websites and consulting advice which costs money.
There is no doubt that having a good SEO and increasingly AEO ranking for keywords that are valuable to your industry can drive business growth, but as with all forms of marketing, it’s just as important to understand what the overall return on investment looks like for your business.
We can investigate your existing website and give you honest advice on how much potential there is for SEO/AEO related improvement. In addition, we can outline the type of SEO/AEO work you might want to consider along with an understanding of the ROI it might provide.
As with all things marketing, SEO & AEO solutions are no silver bullet. But done well, it can deliver a steady stream of enquiry that more than covers the cost.
Want to know if SEO & AEO services could help
improve your website results?
Reach out to us and we’ll provide a free audit of your current site, highlighting areas for improvement.