CASE STUDIES

Real results for real businesses

Don't just take our word for it

Anyone can talk a big game about marketing results. We'd rather show you.

These case studies aren't theoretical exercises or hypothetical scenarios—they're real stories about real Kiwi businesses that faced real challenges. Businesses just like yours that needed more leads, better conversions, higher sales, or simply more bang for their marketing buck.

Every campaign we manage is designed with three core objectives: increase quality conversions, improve conversion rates, and reduce cost per conversion. These case studies showcase how we've achieved these goals across diverse industries and business challenges.

0508 4 DIGGER

0508 4 Digger approached SME Growth in a critical situation. With only two staff members and virtually no incoming work, the business was facing potential bankruptcy within months.

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Airscape

Airscape, an Auckland-based air conditioning and refrigeration business, approached SME Growth with a clear objective: generate quality leads to create a steady stream of work.

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Allied Concrete

Allied Concrete, a nationwide provider of concrete solutions for residential, commercial, and infrastructure projects, approached SME Growth with a clear objective: optimise their digital marketing performance while scaling their advertising investment.

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Auckland Physiotherapy

Auckland Physiotherapy, a specialised pain and injury management practice located at the prestigious intersection of Newmarket, Parnell, and Remuera, approached SME Growth with a clear objective: connect with potential patients in their immediate catchment area who needed their services.

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Direct Pest Control

Direct Pest Control approached SME Growth with a clear objective: drive more business enquiries through digital channels. While their initial search advertising campaign was performing adequately, there was ample room for improvement.

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MoleMap

MoleMap, a specialist skin cancer detection service, approached SME Growth with a clear objective: improve digital advertising efficiency while driving more bookings across both their New Zealand and Australian operations.

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Mr Walker

Mr Walker, a well-established plumbing and electrical services business based on Auckland's North Shore, approached SME Growth with a unique challenge that many trade businesses face: managing fluctuating capacity across multiple service lines while maintaining consistent lead generation.

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The Back Office Company

The Back Office Company, a specialist provider of outsourced bookkeeping services to small and large businesses across New Zealand, approached SME Growth with a unique situation: they had built a successful business through referrals and word-of-mouth, but had never invested in any form of advertising.

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The Bunk House

The Bunk House, a quality bunk bed and mattress retailer operating both a traditional bricks-and-mortar store and online sales platform, has been a long-standing client of SME Growth since 2019. After years of successful campaign management, they wanted to explore new opportunities to further enhance their already strong digital advertising performance.

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Headache & Migraine Clinic

The Headache & Migraine Clinic, a specialised healthcare clinic based in New Lynn, Auckland, provides drug-free pain relief solutions for people suffering from severe headaches and migraines. Launched in February 2022, this was a completely new business venture, and the owner approached SME Growth through our existing business relationship to help establish their digital presence from day one.

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Real results for businesses like yours

  • “Our patient bookings have increased dramatically, and the quality of enquiries has improved significantly. We can clearly track the connection between our digital marketing and actual patient appointments.

    I'd recommend SME Growth to any healthcare practice looking for a digital marketing partner that understands the unique challenges of patient acquisition.”

    Helen Van Praagh
    Auckland Physiotherapy

  • “Never before have I dealt with an agency where I’ve felt they have been so invested in our business. They are assiduous, genuine, and think outside the box. Results can be expected.”

    Jonathan Onyszkiewicz
    Auto Super Shoppes

  • “SME Growth didn't just save our business; they transformed it. If you're looking for a digital marketing partner who delivers actual business results rather than fancy reports, you've found them. Hire them. Now. It'll be the best business decision you make.”

    Rod Alarcon
    0508 4 Digger

  • “The transformation they've achieved in just one year has been remarkable. We've gone from struggling to generate even a handful of leads online to having a consistent flow of qualified prospects contacting us each month – genuine prospects who need our services and are ready to move forward. We now have the confidence to plan ahead, knowing we have a reliable lead generation system in place.”

    Manase Feiloakitau
    Airscape

  • “SME Growth has consistently delivered more leads at a lower cost per conversion year after year. They don't just make assumptions about what will work, they systematically test different approaches and let the data guide our strategy.”

    Ashleigh Creed
    Allied Concrete

  • “SME Growth has been a revelation. It would be an understatement to say that our expectations have been surpassed in service, time, value and simplicity. Simply put we’re hooked - it’s a very easy decision for the next project of this nature.”

    Jean du Rand
    i.e. Retail

  • “The results have been remarkable. Over the past five years we have seen a vast improvement in our digital performance. Most impressive wasn’t just the initial improvements  but also the SME team continued monitor, refine and optimise our campaigns year after year, gaining better results.”

    Doug Morris
    Direct Pest Control

  • “Everything SME Growth said at the first initial meeting has come to fruition and more. Their commitment to our business has been unwavering.”

    Karen Jackson
    Lifestyle Finance

  • “The growth we've achieved has been excellent. We've gone from zero patients to having a thriving practice with hundreds of enquiries. The conversion rates have improved dramatically each year, and our cost per patient enquiry keeps getting better as we've become more established. The campaigns don't just generate clicks - they attract people who are genuinely seeking the specific treatments we offer.”

    Nicky Collins
    The Migraine Clinic

  • “We've nearly tripled our conversions while improving our conversion rates and reducing our cost per sale. What's amazing is that SME Growth achieved these improvements on top of campaigns that were already performing well.”

    Kim Berry
    The Bunk House

  • “We have worked with SME Growth for four or five years and they have consistently kept our Google search advertising producing results.  Honestly I don't really understand how it all works but thankfully they do and I have a lot of confidence they have our best interests in mind.”

    Arran Finlayson
    The Back Office Company

  • “The results have been outstanding for our business. We've seen significant growth in quality enquiries while substantially reducing our cost per lead. What's particularly impressive is how they can ramp up electrical enquiries when our plumbers are busy, and switch focus back to plumbing when needed.”

    Shawn Cain
    Mr Walker

  • “SME Growth has consistently delivered strong results across both New Zealand and Australia. In New Zealand, they've helped us maintain our market leadership while driving greater efficiency. In Australia, their approach has been more growth-focused, helping us rapidly scale and establish a much stronger market presence. Their ability to tailor strategies to each market and continually optimise performance has made them a trusted and invaluable part of our marketing team.” 

    Kirsten Harris
    MoleMap

Ready to transform your digital advertising results? 

Could your business benefit from our strategic approach to marketing and advertising? If you’re looking for a company that focuses on measurable business outcomes, not just traffic, book a discovery session with Chris Moore, one of our Growth Specialists.

Book a Discovery Session