CASE STUDY:
The Bunk House
How SME Growth Helped The Bunk House Maximise Online Sales Through A Multi-Channel Digital Advertising Strategy
Industry: Retail - Furniture & Home Goods
Campaign Type: Google Search, META Social & Performance Max
Case Study Timeframe: 3 Years (June 2022 - May 2025)
The Challenge
The Bunk House, a quality bunk bed and mattress retailer operating both a traditional bricks-and-mortar store and online sales platform, has been a long-standing client of SME Growth since 2019. After years of successful campaign management, they wanted to explore new opportunities to further enhance their already strong digital advertising performance.
Even with established campaigns delivering solid results, they faced evolving challenges:
Maintaining growth momentum after years of successful digital advertising
Adapting to increased competition in the online furniture retail space
Capitalising on new advertising technologies and platform developments
Continuing to improve performance metrics beyond their existing strong baseline
Our Approach
Building on our established partnership since 2019, we implemented an evolved multi-channel strategy designed to drive ongoing performance improvements:
Foundation Enhancement: Continued optimising our proven Google Search and META Social campaigns, refining strategies based on years of performance data and market insights
Advanced Optimisation: Applied learnings from our long-term partnership to further improve targeting, ad creative, and landing pages across established channels
Performance Max Innovation: Introduced Google's Performance Max campaigns as a strategic addition to our existing successful campaign portfolio
Integrated Channel Management: Leveraged our deep understanding of The Bunk House's business to ensure new campaigns complemented rather than cannibalised existing performance
Continuous Evolution: Maintained our commitment to ongoing improvement and platform innovation, even after years of strong results
The Results
Over the most recent three years of our ongoing partnership, our evolved multi-channel approach delivered exceptional improvements across all key performance metrics:
Performance Evolution
Our ongoing partnership with The Bunk House demonstrates the value of long-term strategic digital advertising relationships and continuous innovation:
Year 1 (2022-2023): Building on our established foundation from 2019, continued optimising proven Google Search and META Social campaigns, maintaining strong baseline performance while exploring new opportunities.
Year 2 (2023-2024): Delivered exceptional growth with 225% increase in conversions and 71% improvement in conversion rate, demonstrating that even mature campaigns can achieve breakthrough improvements through strategic refinement.
Year 3 (2024-2025): Successfully introduced Performance Max campaigns alongside our refined existing strategies, proving that innovation and evolution remain possible even after years of strong performance.
Strategic Insights
The remarkable improvements were driven by several key factors:
Long-Term Partnership Value: Years of collaboration provided deep business understanding that enabled us to identify new opportunities for performance improvement even after sustained success.
Continuous Innovation: Our commitment to exploring new advertising technologies like Performance Max ensured continued growth beyond traditional campaign optimisation.
Mature Campaign Enhancement: Demonstrating that even well-established, successful campaigns can achieve breakthrough improvements through strategic evolution and platform innovation.
Integrated Growth Strategy: Leveraging our comprehensive understanding of The Bunk House's business to ensure new initiatives enhanced rather than disrupted existing successful performance.
Client Testimonial
We've been working with SME Growth since 2019, and their ability to continue delivering performance improvements year after year has been remarkable. Even after several years of successful campaign management, they keep finding new ways to enhance our results.
These latest three years have been particularly impressive. We've nearly tripled our conversions while improving our conversion rates and reducing our cost per sale. What's amazing is that SME Growth achieved these improvements on top of campaigns that were already performing well.
The introduction of Performance Max last year shows their commitment to staying ahead of the curve. They explained how this new campaign type could complement our existing successful campaigns, and the results have exceeded our expectations. The conversion rates are exceptional and the cost efficiency has allowed us to scale our investment with confidence.
After working together for several years, SME Growth understands our business inside and out. This deep knowledge allows them to make strategic decisions that align perfectly with our goals.
I'd recommend SME Growth to any business looking for a long-term digital marketing partner. Their ability to maintain and improve performance over many years, rather than just delivering initial results, sets them apart in the industry.
Kim Berry, Owner
The Bunk House
Ready to Transform Your Digital Advertising Results?
If, like The Bunk House, your business could benefit from our strategic approach to digital advertising that focuses on measurable business outcomes, not just traffic, why not reach out to our team today.
