CASE STUDY:
0508 4 DIGGER
How SME Growth Rescued and Transformed an Earthmoving Business Through Strategic Digital Advertising
Industry: Earthmoving & Earthworks Services
Services: Google Search Advertising, Website.
Case Study Timeframe: 6 Years (June 2019 - May 2025)
The Challenge
0508 4 Digger approached SME Growth in a critical situation. With only two staff members and virtually no incoming work, the business was facing potential bankruptcy within months. While they had expertise in earthmoving and earthworks, they faced several significant challenges:
Insufficient lead generation system to attract new projects
Outdated website that failed to showcase their capabilities effectively
No strategic approach to digital marketing or lead acquisition
Unsustainable business situation requiring immediate results
Limited marketing budget due to financial constraints
Our Approach
We implemented a two-phase digital strategy designed for both immediate relief and long-term growth:
Emergency Response Campaign: Launched an immediate Google Search campaign to generate quick leads while planning longer-term solutions. This also helped the client fund the next stage.
Website Redevelopment: Creating a comprehensive new website that effectively showcased their services and expertise
Targeted Campaign Structure: Developed search campaigns aligned with specific earthmoving services and common customer needs
Continuous Optimisation: Refined targeting, ad copy, and landing pages based on performance data
Long-term Partnership: Established an ongoing optimisation process to continuously improve results year after year
The Results
Over six years of partnership, our strategic approach delivered exceptional improvements across all key performance metrics:
Performance Evolution
Our partnership with 0508 4 Digger demonstrates the power of strategic digital advertising to transform a business from near-bankruptcy to sustained growth:
Year 1 (2019-2020): Established emergency response campaign that generated immediate leads, preventing business closure, and set our benchmark performance levels.
Year 2 (2020-2021): Launched new website and refined campaign structure, resulting in a 371% increase in conversions and 64% reduction in cost per conversion compared to Year 1
Year 3 (2021-2022): Continued optimisation delivered further gains with a 101% increase in conversions and 48% reduction in cost per conversion compared to Year 2
Year 4 (2022-2023): Strategic refinements led to a 65% increase in conversions and 39% reduction in cost per conversion compared to Year 3
Year 5 (2023-2024): Advanced targeting strategies resulted in a 16% increase in conversions and 13% reduction in cost per conversion compared to Year 4
Year 6 (2024-2025): Achieved peak efficiency with consistent conversion volume while reducing cost per conversion by a further 16% compared to Year 5
Strategic Insights
This remarkable business transformation was driven by several key factors:
Immediate Response Strategy: Our two-phase approach delivered the urgent results needed to save the business while also helping to fund the building of a foundation for sustainable growth.
Conversion Rate Optimisation: Through continuous testing and refinement, we transformed the site's ability to convert visitors into leads, improving conversion rate by over 1500% over the 6-year period.
Efficient Budget Allocation: Despite a 45% increase in advertising spend over six years, we delivered a 1700% increase in conversions, demonstrating exceptional return on investment.
Business Transformation Impact: What began as a rescue operation evolved into a growth partnership that helped expand the business within 2 years, from 2 employees to a team of 7 with consistent work.
Client Testimonial
Six years ago, we were staring at bankruptcy. With just two staff members and virtually no work coming in, I was preparing to close our doors for good. That's when we reached out to SME Growth as a last-ditch effort to save our business.
Their approach was exactly what we needed - immediate action to generate leads while simultaneously building a long-term strategy. Within three months, we had enough work to keep our small team busy. Two years later, we'd grown to a team of seven and were turning down projects because we couldn't keep up with demand.
What's impressed me most over our six-year partnership is how they've continued to refine and improve our digital advertising performance year after year. Our conversion rate has increased by over 1500%, while our cost to acquire each new customer has dropped by 92%. These aren't just marketing metrics - they represent real projects, real revenue, and real growth for our business.
SME Growth didn't just save our business; they transformed it. If you're looking for a digital marketing partner who delivers actual business results rather than fancy reports, you've found them.
Hire them. Now. It'll be the best business decision you make.
Rod Alarcon, Managing Director
Airscape
Ready to Transform Your Digital Advertising Results?
If, like 0508 4 DIGGER, your business could benefit from our strategic approach to digital advertising that focuses on measurable business outcomes, not just traffic, why not reach out to our team today.
