CASE STUDY:
Headache & Migraine Clinic
How We Helped Headache & Migraine Clinic Connect with Migraine Sufferers Through Targeted Search Advertising
Industry: Healthcare - Specialised Pain Relief
Campaign Type: Google Search Advertising
Case Study Timeframe: 3 Years (June 2021 - May 2024)
The Challenge
The Migraine Clinic, a specialised healthcare clinic based in New Lynn, Auckland, provides drug-free pain relief solutions for people suffering from severe headaches and migraines. Launched in February 2022, this was a completely new business venture, and the owner approached SME Growth through our existing business relationship to help establish their digital presence from day one.
As a brand new specialist healthcare provider, they faced several unique challenges:
Building awareness and credibility for a new clinic offering alternative treatment methods
Establishing a patient base from scratch in a competitive healthcare market
Connecting with migraine sufferers who were actively seeking non-pharmaceutical solutions
Creating sustainable patient acquisition systems for long-term business growth
Our Approach
Building on our existing business relationship, we implemented a comprehensive search advertising strategy designed to launch and grow a new healthcare practice:
New Business Launch Strategy: Developed campaigns specifically designed to build awareness and establish The Migraine Clinic as a trusted provider of drug-free migraine treatments
Intent-Based Patient Acquisition: Concentrated on reaching people actively searching for migraine and headache relief solutions, ensuring high relevance and genuine treatment interest
Trust and Credibility Building: Created educational messaging and landing pages that established the clinic's expertise while building confidence in drug-free treatment approaches
Local Market Establishment: Targeted Auckland residents to build a strong local patient base, particularly focusing on areas accessible to the New Lynn location
Scalable Growth Systems: Developed sustainable patient acquisition processes that could grow with the business from startup to established practice
The Results
Over three years of partnership, our strategic approach delivered exceptional improvements across all key performance metrics:
Performance Evolution
Our partnership with The Migraine Clinic demonstrates the power of specialised healthcare marketing and targeted patient acquisition:
Year 1 (2021-2022): Launched The Migraine Clinic's first digital marketing campaigns in February 2022, establishing initial patient acquisition systems and building awareness for the new practice. This first year set the benchmark metrics for us to improve.
Year 2 (2022-2023): Achieved exceptional growth with 339% increase in patient enquiries and 88% improvement in conversion rate, while reducing cost per enquiry by 29% as the practice gained recognition.
Year 3 (2023-2024): Continued strong expansion with additional 31% increase in enquiries and 66% improvement in conversion rate, plus further 26% reduction in cost per enquiry, demonstrating the clinic's establishment as a trusted provider.
Strategic Insights
The remarkable improvements were driven by several key factors:
New Business Launch Expertise: Our experience in promoting healthcare practices enabled us to build The Migraine Clinic's patient base from zero to a thriving practice through strategic digital marketing.
Relationship-Based Partnership: Building on our existing business relationship allowed for deep understanding of goals and seamless implementation of growth strategies.
Healthcare Startup Specialisation: Our approach to establishing credibility and trust for a new clinic offering alternative treatments proved highly effective in competitive healthcare markets.
Scalable Growth Systems: The sustainable patient acquisition processes we developed have supported The Migraine Clinic's growth from startup to established practice.
Client Testimonial
I launched the Headache and Migraine Clinic in 2018 and was managing a basic Google Adwords campaign myself with limited knowledge. SME were managing another health business for me at this time and during 2022 I decided to hand over the Headache and Migraine Clinic to them along with a new website format. Chris from SME was incredibly helpful helping with fine tuning the new website during those covid years when we were unable to see patients. The team at SME worked together to create a unique campaign and improve my patient enquiry.
Starting a new healthcare practice is challenging, but SME Growth's expertise in promoting the business made the whole process much smoother. They understood exactly what we needed to do to build credibility and attract genuine patients from day one.
The growth we've achieved has been excellent. We've gone from zero patients to having a thriving practice with hundreds of enquiries. The conversion rates have improved dramatically each year, and our cost per patient enquiry keeps getting better as we've become more established.
The campaigns don't just generate clicks - they attract people who are genuinely seeking the specific treatments we offer. This quality focus has been crucial to our success. What is unique about SME, is the great team of staff they have who keep in regular contact with me discussing campaign statistics and suggesting ideas to gain more clicks and conversions.
I'd recommend SME Growth to any healthcare entrepreneur looking to launch a new practice. Their digital marketing expertise has been instrumental in establishing The Migraine Clinic as a trusted provider in our space.
Nicky Collins, Owner
Headache & Migraine Clinic
Ready to Transform Your Digital Advertising Results?
If, like the Headache & Migraine Clinic, your business could benefit from our strategic approach to digital advertising that focuses on measurable business outcomes, not just traffic, why not reach out to our team today.
