Positioning Your Business In The Market
Business growth requires a clear position for your business in the market. It allows you to tell your unique story and stand out from your competitors in the eyes of your ideal audience.
If your goal is to increase your sales and grow your business, then knowing your story is critical. Your story is, in its most simple sense, the reason a potential customer of your business would choose to buy from you, instead of one of your competitors. In marketing and advertising speak, there are a number of ways this is often referred to. Our favourite is Positioning, as that’s what it is, your position in the market. But you may also have heard it described as your ‘Point of Difference’, ‘Unique Selling Proposition (USP)’ or ‘Competitive Advantage’. Regardless of the name, setting your business apart from your competitors should be the goal of every business owner.
Why would a customer choose you?
The goal of positioning your business is to give your ideal customer a reason to choose you over one of your competitors. To do that, your business position must be:
Valuable to a specific audience.
Relevant to the product or service you deliver
Let’s face it, most customers have a lot of businesses to choose from. If you don’t have a valuable and relevant reason for them to choose you, it’s likely they won’t.
Three benefits of positioning your business.
You’re more likely to attract ideal customers – they’re customers that are easier for you to impress, that keep coming back and, who refer you to other ideal customers.
It gives customers a reason to choose you that isn’t based on price.
A robust position can be used to help guide future decisions for your business.
We can help your business grow.
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