Our Approach To Business Growth
Listen first. Create a plan for growth second.
Before we have any ideas on what could help your business grow, we first need to understand it. That means asking a lot of questions and, most importantly, listening to your answers.
Only with a sound understanding of your business and, your business goals, can we even begin to develop a smart approach to helping you grow.
Favouring solutions that drive rapid and profitable growth.
The problem with many advertising, marketing or sales consultants, is that their solutions to solving your challenges are typically focused on their unique skillset. If we can make your problem look like a nail, then our hammer is naturally the smart solution.
Business challenges are rarely that one dimensional. Which is why we prefer to get a clear understanding of how all facets of your business could be restricting your growth. From there, we can discuss which solutions are likely to drive the fastest growth and, prioritise actions accordingly.
We don’t favour a particular solution. We favour action that leads to the most rapid and profitable growth.
Subject matter expertise
Our business thrives by delivering solutions to our clients that do what they say – create profitable growth.
In order to do this, we rely on a small team who know their subject matter backwards. It’s a point of pride for our team that we deliver great results for our clients and, that can’t be done with amateurs.
A community of experts
We know it’s impossible to be the best at everything our clients need to grow their business. Which is why, we’ve developed relationships with other businesses like ours. Experts in their field who are equally passionate about providing their clients with quality, unique solutions to solve a wide array of business problems.
From designers and developers, to media buyers, accountants, lawyers, insurance specialists and more, if your business challenge isn’t something we’re uniquely suited to solve, it’s likely we’ll know who is.
Passionate about your growth
After many years of working with businesses to help them grow, we’ve discovered that getting the best results means not only working with people who know their stuff, but with people who also care.
Most of what we do isn’t rocket science. It just takes time and effort to do well. Unfortunately, most people don’t seem to want to make that effort. But we do, for two reasons:
Because it’s the only way to get great results.
Because we get a kick out of helping our clients grow.
Data that’s focused on results
It’s common to hear people talk about using data these days and, to be fair, we love quality data. But when it comes to data, the focus should be squarely on activity that leads to positive business outcomes.
A click is not necessarily a lead. A lead is not always a sale. And a sale is not always profitable. So, we prefer a smarter focus around what your data is telling you. That way, we can increase the activity that drives the most profitable and sustainable results.
Closing the gap between marketing and sales
When working with SME business owners, we spend a lot of time making sure that their sales and marketing efforts are closely aligned. Front line sales people typically have the strongest understanding of what works and what doesn’t from a customer perspective. Marketing (together with operations) can use these insights to adapt products or services to better meet the needs of your ideal audience.
The business can then create a strong communication platform from which to tell your unique story. This story can then be embraced by both your marketing and sales teams, delivering it in such a way that ensures your customer’s experience of your business meets or exceeds their expectations.
Efficiency matters
We like to offer our clients great value. In order to do this, we deliver our services in the most efficient manner possible. This helps to keep our overheads low and, means we create quality solutions quickly and cost effectively.
By not having to pay for unnecessary layers of bureaucracy, our clients save both time and money.
We can help your business grow
If you’re looking to grow your business, get in touch to see how we could help. It costs nothing to have a chat.