Making The Most Of Mainstream Traditional Advertising

Advertising in traditional, mainstream media can drive tremendous growth for your business, providing you find the right fit for your business and ideal customer base.

 

Traditional forms of advertising, like TV, radio, billboards and even the humble brochure, have come in for a rough time in recent years. The argument usually suggests that digital advertising is taking over, as proponents argue digital delivers far better results and you can track your results more accurately and easily. While the latter is certainly true – digital advertising does provide an excellent ability to track leads and sales back to specific advertising activity – it's a big stretch to suggest that the more mainstream forms of advertising can't deliver great bottom-line results. Traditional advertising channels can certainly help your business to grow – if you use them appropriately.

Mainstream media advertising is delivering business growth

When thinking about the supposed death of traditional advertising, we're reminded of Mark Twain's famous quip "The reports of my death have been greatly exaggerated." 

The truth is that many media options like TV, radio and billboards are seeing increased engagement in New Zealand. So, while the audiences are still lining up to watch and listen (and there are still loads of queues on New Zealand's roads), these old-school forms of advertising will still have a strong presence. And it’s that presence, combined with smart creative and a clearly defined target audience that you can turn into growth for your business.

Advertising, whether mainstream, traditional or digital, should be measured by sales growth.

 

The measure of any advertising, traditional or digital, should be sales. And we've seen (and created) plenty of traditional campaigns that have delivered plenty of sales. With all advertising, the key is to be clear about who you want to talk to and what you want to say. Aligning this to the media channel that’s most appropriate for your audience and your budget is then crucial to drive the sales growth you’re after.

Finding the right media channel for your business

If you're looking to create an advertising campaign for your business, there are a lot of options to choose from. If you'd like some support in finding the solution that will best suit your needs, we're always happy to chat.

We've created successful traditional advertising campaigns (as in campaigns that grow sales) across the following media:

  • TV

  • Radio

  • Press (Newspapers)

  • Magazines

  • Billboards / AdShels 

  • Cinema

  • Busbacks

  • Trade Shows

  • Brochures / Flyers

  • Direct Mail

Interested in taking your business brand mainstream?

We can help you find the right media channel and more importantly, get the most from it. To find out more, arrange a free chat today.