Media Planning & Buying
Growing your business through traditional media channels, requires a sound media planning strategy, backed by quality research and, smart media buying and negotiation skills.
Creating a great ad campaign to target your ideal audience won’t deliver the business growth it’s capable of if you’re paying too much for your ad space, or worse, reaching the wrong customer group. To ensure your advertising spend is getting the best possible bang for buck, it pays to get quality media planning and buying support from an industry expert.
Experienced and independent media planning
Ensuring that your business gets the media planning support it needs requires an experienced advisor, independent of the media channels themselves. Independence provides a critical value to your business as it ensures the media planning advice provided is based on what’s best for your business, not for the media channels you happen to be talking to. As important is getting independent research that identifies which media channels are the best to engage with the specific audience you’re looking to reach.
Maximise your media dollar with smart negotiation and buying
It’s one thing to know which media channels you want to use, but another thing entirely to know that you’re getting the best deal possible. Good media negotiation relies on clearly understanding each media – the best spots, times or locations or what a good rate really looks like – and using this information to determine which media you buy from, and which you leave. Experience is again helpful, as is a strong understanding of the ins and outs of how each media work.
What you can expect from our media planning & buying services
As you’d expect, we’re only interested in providing high quality, high value media planning and buying services for our clients. As a specialised skillset, we’ve identified a media planner & buying partner we think is one of the best in the business, and we work closely together to ensure our clients get the benefit of a smart, extremely experienced, and well-connected partner, to help make their advertising dollar go further.
Want more from your media budget?
Get in touch to see how our media partner can help your business. Why not arrange a free chat today?