Creating Key Messaging For Your Business

Telling your entire business story is often impossible to do in one go. Creating key messages to break your story up can help to increase cut-through with your target audience.

 

Most forms of communicating to your customers will be restrictive. Ads have time, word or even character limits, proposals lose effectiveness when overly wordy, and even your website will lose engagement if pages are too long. Identifying the key messages for your business allows you to identify the most appropriate message for your ideal audience, and then determine the best time and place to present that message.

Determining the key messages for your brand and target audience

There are two components to developing the messaging for your business. The first, is understanding the messaging that’s important to your brand. Your business (or brand) will have a way of doing things, producing products or offering a service, that’s unique to you. This is essentially your business position and, it’s important this is layered in almost all of your communications. The second is understanding the messaging that’s important to your ideal audiences. These messages will vary from person to person, or group to group. The idea here is to work out which messages resonate most with which specific niche within your broader target audience.

What you can expect from our key messaging service

 

Key messaging development is a component of our overall business positioning service. We can either develop messaging for your business as part of a positioning project, or as an independent service. To be able to provide the most robust key messaging, some form of target audience profile should be in place. Our key messaging work includes:

  1. A simplified business position (overview message)

  2. Key messages supporting the simplified business position

  3. Recommendations on where and when to utilise your key messaging

Could better messaging help your business connect with your audience?

Why not chat with one of our team to see how we can help bring your story to life?