Creative Marketing & Advertising
Creative work, in the marketing and advertising sense, is about bringing your message to life in a way that cuts through the clutter and connects with your target audience.
Creativity in marketing and advertising should be developed as a means to effectively engage with your ideal customer and entice them to find out more, enquire or even buy your products or services. To do this, you must have a clear idea of the audience you are wishing to connect with, and a strong understanding of the messages that are valuable to them.
Determining the creative style of your business
Creativity is more than simply presenting your messages to a specific audience. It also helps to convey the personality of your brand and, in a lot of ways can determine the kind of brand your business is perceived as. If your creative style is very factual and to-the-point, you’ll likely be perceived as being that kind of business. If you’re more cheeky or humorous, you’ll provide a different perception of the type of business you are. As with your messaging, it’s important to align your creative style to your business positioning, so that it reflects your business and resonates with your audience.
The many meanings of creative
Creative is one of those marketing and advertising words that gets thrown around a lot, but which can have multiple meanings depending on the context. Here’s a few typical references in a purely advertising context:
Creative Ideas or Concepts. Development of a creative way of communicating a message.
Creative Advertising. Referring to the ad itself, not the media channel, creative ads should be memorable and engaging.
Creative Development. Bringing a creative idea to life, from concept to completed ad.
Creative Production. The act of turning a concept into an ad, usually via a production company.
Creative Team (‘Creatives’). The people in an advertising agency that are responsible for coming up with creative ideas and developing them into an ad. Typically a Copywriter and Art Director.
Creative Agency. A business that specialises in creating ads (from idea to finished product).
Creative Content. Often refers to content on a business website, but can also be content for Social Media, YouTube or even non-digital channels. E.g. blogs, videos, or flash mobs.
What you can expect from our creative services
We take a clear understanding of your business, services and ideal target customer, using them to define a clear brief to a copywriter or creative team. Combined with an understanding of your budget, we’ll develop a creative solution that helps to grow your business, from initial creative concept, through to in-market activity – in whatever form is likely to deliver the best outcome for your business. We have developed creative solutions for all media channels, all with a focus on delivering effective outcomes.
Looking for a creative way to present your business?
We can help you to cut-through and connect with your audience. Why not arrange a free chat with one of our team today?