Our Business Positioning Approach
Only by getting to know your business, your customers and your competitors can we create a position that can set your business apart.
When it comes to creating a business position for any business, it’s important to gather as much knowledge as possible. We’ll spend quite a bit of time upfront asking you questions about your business, before doing the same with your customers, and then finally by interrogating your competitors to determine what it is that makes your business unique and keeps your customers coming back.
Business positioning needs to translate into a story you can tell
Being clear about your position in a given market is really only half the job. Where the rubber really hits the road is in the development of a business story – key messaging that helps to bring your business and its position to life for customers. All of our information gathering up front is ultimately in service of helping us to create relevant and honest stories that connect your business to its ideal customers.
What you can expect from our business positioning service
Our positioning service comprises seven key components, which are all focused on defining your unique business story. Following our initial business discovery workshop, we’ll produce a detailed document and presentation covering the following:
Insights from our competitor review
Insights from our customer research
Target Audience definition (simplified version compared to our full target audience profiles service)
Our unique positioning process
Your business position (unique story)
Key messages supporting your business position
Next steps to bring your positioning to life
Want to know if positioning could help your business grow?
Why not chat with one of the SME Growth team?