5 Reasons Your
GOOGLE ADS AREN’T WORKING
(And How To Fix Them)
Stop wasting money on ads that don’t convert. Discover the core issues holding back 90% of campaigns — and how to fix them in minutes.
Most businesses don’t have a Google Ads problem – they have a diagnosis problem.
We’ve analysed hundreds of campaigns and found that nearly every underperforming account suffers from one or more of these 5 issues. Fixing even just ONE of these can increase conversions by 20–40% almost instantly. Download the full guide below, and scroll to see each issue in detail.
REASON #1:
Wrong Keyword Intent
Most campaigns target keywords people search, not keywords people buy with.
When your targeting is misaligned with buyer intent, your CPA skyrockets.
Example:
"roof repair options" (research intent)
vs
"roof repair near me" (buying intent)
Fix Overview:
Shift 40–60% of your budget toward bottom-funnel keywords.
Get a more detailed understanding of intent-based keywords
REASON #2:
Poor Ad Copy That Doesn’t Match the Search
Ads that don’t match the exact query users typed in get fewer clicks, poorer Quality Scores, and higher CPCs.
Fix Overview:
Create tightly themed ad groups and match ad headlines to the exact query language. Bonus: Ensure that the content on the page your ad lands to also includes headings and text aligned to the original user query.
Discover the impact of Quality Scores, and how to improve them
REASON #4:
No Negative Keywords
Google’s AI will overspend on broad or irrelevant queries unless tightly restricted.
Fix Overview:
Add at least 50–150 negatives per campaign.
Get our recommendations on how to build a quality Negative Keywords List
REASON #3:
Landing Pages That Don’t Convert
Even great ad campaigns won’t scale if the landing page leaks conversions.
Common issues:
Slow loading times
No trust indicators
No strong hero section
Weak or confusing CTAs
Fix Overview:
Implement the “Hero + Proof + CTA” conversion framework.
Discover how to set up your landing page for increased conversions
REASON #5:
No Useful Conversion Tracking
If Google can’t see your conversions, it can’t optimise your ads. This is the most common (and most expensive) mistake.
Fix Overview:
Track:
Form submissions
Calls
Purchases
Key actions on site
You may also want to consider call tracking software so you can listen to call quality to ensure your campaigns are delivering good quality leads, not just more traffic.
Get our step-by-step tracking setup guide
Get the Full PDF Guide
Includes:
✔ All 5 reasons fully explained
✔ Step-by-step fixes
✔ Templates & examples
✔ Checklist for diagnosing your account
Can’t be bothered?
We can run a review of your current campaign to see what’s not working. It’s not an audit. Those are usually a waste of your time, giving you nothing more than automated suggestions. We’ll meet with you to discuss your business, current activity and what’s not working. Then we’ll review your entire customer journey to see what’s holding back your results.
The first step is to book in a 30-minute chat with Chris Moore, one of our growth specialists.
